We have started to sell Slõ Drinks in France. This is a remarkable achievement considering we have never visited.

I believe it is as a direct result of our social media campaigns.

Whilst the UK is our main market we live in a global community and dysphagia is a global issue.

Through carefully planned, targeted and executed social media campaigns that resonate with those with dysphagia and their carers around the world.

That is one half of the reason for our success – the other is down to a long term view that it will take 20 years to help people around the world with Slõ Drinks.

10 years in – selling our drinks in a country we have never visited proves this a winning combination.